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Cathy Antonucci
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 Phone: 215-453-7653 1156
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Cathy Antonucci
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Home on the Market? Craftsman-Style Features Are High Selling Points

April 18, 2016 5:03 am

Why do some seemingly similar homes sell at different price points? Keywords in the home’s listing description, for one.

According to a Zillow Digs® analysis, homes with listing descriptions that include the words “barn door,” “shaker cabinets,” or “subway tiles” sold faster (and for significantly more!) than anticipated.

Of the 60 keywordsubway tile s assessed, descriptions that included “barn doors” saw the highest sale premium: 13 percent above what was expected. Other common craftsman-style keywords, like “farmhouse sink,” were also found in top-performing listing descriptions.

“When it comes to real estate listing descriptions, words matter,” says Dr. Svenja Gudell, chief economist at Zillow. “Your listing description is an opportunity to highlight specific details and finishes that might not be visible in photos. Craftsman-style homes and amenities resonate incredibly well with today's buyers, so if you've got them, flaunt them!”

Understanding what’s popular among buyers can also help those considering a remodel. Drawing an example from the analysis, descriptions mentioning “hardwood floors” sold for 2 percent more than expected; descriptions touting “new carpets” had no effect on the sale price. While everyone’s preferences differ, a home with hardwood floors may be more likely to attract buyers in the future.

The full Zillow Digs analysis:

1. “Barn Doors” – Sold for 13.4 percent higher and 57 days sooner than expected; most commonly found in Phoenix, Ariz.

2. “Shaker Cabinets” – Sold for 9.6 percent higher and 45 days sooner than expected; most commonly found in Los Angeles, Calif.

3. “Farmhouse Sink” – Sold for 7.9 percent higher and 58 days sooner than expected; most commonly found in Los Angeles, Calif.

4. “Subway Tile” – Sold for 6.9 percent higher and 63 days sooner than expected; most commonly found in Philadelphia, Pa.

5. “Quartz” – Sold for 6.0 percent higher and 50 days sooner than expected; most commonly found in Los Angeles, Calif.

6. “Craftsman” – Sold for 5.4 percent higher and 14 days sooner than expected; most commonly found in Seattle, Wash.

7. “Exposed Brick” – Sold for 4.9 percent higher and 36 days sooner than expected; most commonly found in New York, N.Y.

8. “Pendant Light” – Sold for 4.6 percent higher and 48 days sooner than expected; most commonly found in Phoenix, Ariz.

9. “Frameless Shower” – Sold for 4.6 percent higher and 38 days sooner than expected; most commonly found in Dallas, Texas

10. “Heated Floors” – Sold for 4.3 percent higher and 28 days sooner than expected; most commonly found in Seattle, Wash.

11. “Stainless Steel” – Sold for 4.2 percent higher and 42 day sooner than expected; most commonly found in Chicago, Ill.

12. “Granite” - Sold for 4.1 percent higher and 38 days sooner than expected; most commonly found in Dallas, Texas

13. “Backsplash” - Sold for 4.1 percent higher and 46 days sooner than expected; most commonly found in Philadelphia, Pa.

14. “Tankless Water Heater” - Sold for 4.0 percent higher and 43 days sooner than expected; most commonly found in Los Angeles, Calif.

15. “Outdoor Kitchen” – Sold for 3.7 percent higher and 19 days sooner than expected; most commonly found in Tampa, Fla.

Source: Zillow Digs®

Published with permission from RISMedia.